In the 21st century, there are few bigger “modern visual culture” developments on the Japanese side of the thing than 2.5D. What more can we ask for to employ the entire cache of cultural and industrial (it’s not just “geinokai,” it’s pipelines?) expertise of the show business by blowing up cartoon characters with the breath of (human) life, giving them likeness unto ourselves? In short, it’s about plays (the old fashion kind, done on a stage) based on novels, games, anime, and manga. In this particular case, we are talking about a media-mix franchise that is original, which yielded a manga and anime series, which boils down into a 5-piece band that are played by the humans behind the respective character voices themselves.
This is the ultimate dream-come-true. It is great that Minako Kotobuki can go at the keyboard from her Kyoto Animation gigs in the late ’00s, but it took a few more years before Aki Toyosaki can strum the guitar in any respectable way in front of a paying crowd. The K-ON generation pointed out to everyone that, well, there was even a K-ON generation to begin with. This girls band dream took shape later when the then-IM@S-Producer-lore-turn-yet-into-another-BanG-Dream-cover-song AIMI played guitar for the character Julia, launching the idea that we should just make a whole media mix video game thing. Nearly 10 years later, BanG Dream continues to own this segment and capture the dreams and discretionary spending of kids and adults all over the place.
I say kids, because at Togenashi Togeari’s one-man live on Feb. 7, 2025 at Pacifico Yokohama, I saw a teen with her mother a few rows in front of me at the show. This was Togetoge’s (henceforth) first solo show in a theater. It’s a stretch because they previously played at bigger venues (even moonlighting at Anisama 2024). As a band that started in 2023, they already have a show at the Nippon Budokan in September 2025.
My seatmate and I talked during the 20-minute intermission at the Togetoge show, and we talked about how TrySail has a show coming up in a few weeks at also Nippon Budokan, which is their first time at that venue, celebrating their 10th year as a unit. It served unintentionally as a nice contrast because both of us thought, after the announcement of Togetoge’s Budokan show at the end of the concert, that it was really soon. Maybe even too soon. I don’t think it is inappropriate at any event, too soon or not, because this is a great example of marketing striking the iron while it is hot.
What is hot? Togetoge is currently the best all-around incarnation of the girl band dreams media mix projects. This time we have something that is rock and roll at the core, a high school dropout meets a high school delinquent? It is hilariously traditional but it is packaged with that Bang Dream trapping that it goes down just as smooth. Except this time it’s got some fiber to go along with that rock-n-roll caloric intake. The much less substantive ball of fun that is the usual BanG Dream bands pre-MyGO!!!!! definitely still is the rule of the land, but within the rules, Togetoge is brand new and growing fast. China loves this stuff. MyGO hit a home run over there, but I think so did Togetoge, it’s just there isn’t a vast network of cover-song-rhythm-gamers already covering it. There’s something about starting mostly from scratch, as it were.
And this is why you can get to Budokan too soon. It took BanG Dream a few years too (and also probably too soon by some standards). It’s hot, strike it while the iron is hot. It’s BanG Dream v2. It is definitely the “more taste less calories” version in the 2.5D.
Of course, more discerning people (or anyone FWIW) can have differing opinions on this. In person, I already saw a big improvement in the playing and showsmanship of Togetoge from their Anisama 2024 appearance. Granted two members are still on hiatus, so we have pros playing the drums and on keys–the vibe I get is that now the three cast members are actually showboating, playing their roles, having fun while knowing they’ve got “training wheels” on drums and keys. It’s the best 2.5D. Compared to MyGO or Ave Mujica, those people are in a play and we are just along for the ride. Maybe you prefer that. I prefer my girls bands be bands first and stage actors second, if you can tell the difference. This is what makes RAS great and Popipa forever best in a live house or on the streets and probably not nowhere else. Or, you can be like the eternally popular Roselia–just not be a girls band at all. (I guess this applies to some other groups I omitted also.)
Girls Band Cry is rock. I think MyGO too. My bones with BanG Dream is that they created a good thing–MyGO anime–and then promptly carved this square peg into a round peg to put the media mix machine’s round holes. Maybe the kids love all the drama, but to me that is second (and naturally flows from) to the core idea of having relevant conflicts in stories. And if the driver of that is because someone’s mom died, we be in B-rated Korean drama territory. At least give me B-rated Japanese cinema tropes (that is GBC).
